Crafted wine with deep Thracian Roots

Domaine Boyar International has launched a new range of wines called Bolgaré. It is the result of years of panel work between the winemaking team and the marketing department, resulting in this new and exciting range.

As a wine exporting company, Domaine Boyar has for years produced wines to suit different markets. The range of wines sold on the home market, where the company is a household name, differs from that sold in the UK, Belgium or Scandinavia. While the former is determined by the well-established taste of Bulgarian consumers, the latter is the result of selections made primarily by the different customers’ wine buyers, reflecting the demand, niche and place of a specific wine within their extensive ranges. This usually determines all aspects of the wine, starting from the style and taste, through to price and positioning, as well as branding and packaging. While this is normal practice for a wine exporting company that wants to secure listings and sales, in many cases it does not allow the wines to reflect the ability of the company and the skill of its winemakers.

For years the Domaine Boyar winemakers have insisted that the company should have an export range of wines, which reflects to a greater extent the style, profile and potential of Bulgarian wine, and more specifically that of Domaine Boyar and its unique winemaking expertise and commitment to quality. This fusion of winemaking ambition and marketing vision has, after years of creative discussion, delivered this new and exciting Bulgarian wine range crafted by our wine makers– Bolgaré.

The choice of the name was made to leave no doubt of it origin. Bolgaré was the name given to Bulgarians by the Thracians when they settled in the land where modern-day Bulgaria still exists. Even today in some of the Slavic languages (e.g. Russian), Bulgaria is still called Bolgaria. The origin of this name lies deep in the annals of history. The Thracians had lived to see many tribes, nations, armies and powers cross their territory only to leave after some time, mostly because they were not welcome. The fate of the people who were called Bolgaré by the Thracians was different. The name itself meant “bright or radiant people”, which shows that they were welcomed by the people who gave the world Orpheus and Spartacus, and who not only invented wine some 5000 years ago, but had a cult-like devotion to the drink, as evident from their worship of the God of wine Dionysus.

Bolgaré includes wines from international varieties, as well as blends with some Bulgarian indigenous vines to further enhance the unique style. It is worth mentioning that Cabernet Sauvignon, which has for years been the Bulgarian red wine flagman, is considered by many Bulgarian winemakers to be indigenous rather than a new arrival. Unlike other international varieties, the Cabernet Sauvignon grape was introduced to Bulgaria some 150 years ago and over the years has spread throughout the country. In the Bolgaré range the grapes for all the wines were sourced from vineyards in South Bulgaria, close to the Blueridge winery in Sliven.

Varietal Level: Cabernet Sauvignon, Merlot, Shiraz, Chardonnay and Sauvignon Blanc
Dual Varietal Reserve Level: Cabernet Sauvignon/Rubin, Merlot/Mavrud and Pinot Noir/Melnik
Premium Level: To be introduced at a later stage